I did it, I changed one of my critical business tools, my email marketing provider, after waffling about it for way too long. It can be stressful to think about changing a business tool that is critical to your business.
Have you been faced with trying to figure out if one of your critical business tools was no longer serving your needs? It can be a difficult decision to make because there can be many factors to consider.
I finally took the plunge when I asked myself these 4 questions about changing a business tool.
1) What is the driving reason for making the change?
Was I getting caught up in marketing hype? Was I listening to other people? Had I fallen for the Shiny Object Syndrome? Or was it something more important?
I boiled it down to 3 reasons that could justify the change:
- Does the new platform provide additional functionality that I need in my business?
- Does it save me time?
- Are there any cost savings?
2) What is the impact of not changing?
This question took some honest reflection. Above all, I’m very loyal and I’d been using my email marketing tool for 10+ years. They have a great tool and amazing support, I still recommend. However, I was having to implement workarounds to integrations with other applications and systems I wanted. In truth, my loyalty was costing me time, frustration and limiting what I could.
3) How will the change disrupt your business?
This question is an important one to understand so that you can anticipate and manage any disruptions. Things to consider:
- How long will the change take to implement?
- Will there be an impact on my list and/or clients?
- What is the learning curve?
- How will it impact your staff?
4) When could you schedule the change for the least amount of impact on your business?
Truth be told I started to change my email provider 6 months earlier. At the recommendation of a trusted colleague, and the offer to help, I signed up for a free 14-day trial. I got 4 days into it and realize it was completely the wrong time to do it. I was 5 days away from running my first challenge and launching a new program. Yes, the new tool would have made things more streamline BUT the learning curve was too much and the possibility of making a mistake was too high.
I got caught up in the “should”. I didn’t take my own advice and challenge the “You should be using ____” That’s why I created the Ignite Your Market Should Buster in the first place.
So I stopped and waiting for a time that made sense for my business and I planned it out.
Did it all go smoothly? Not completely, a few minor email issues but nothing serious.
Did it disrupt my business? No, it was planned and generally seamless, in fact, it helped my business.
What business tools do you use that you’re considering changing? Given how rapidly software tools change these days, I recommend that everyone audit their business tools at least twice a year.
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Latest posts by Heather Cameron (see all)
- You Can Change Your Story - February 11, 2020
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- 4 Questions to Consider Before Changing a Business Tool - February 4, 2020