Ignite Your Market Challenge: Create Your Plan

The Ignite Your Market Weekly Challenge’s goal is to create simple but powerful actions that you can do each week that will help you:

  • Identify your market and opportunities.
  • Connect with your client and prospects.
  • Ignite your markets and your businesses


Goal without a plan - Large


Often when I’m speaking with a business owner they are frustrated with their business results. They have an idea, a wish or a goal of where they want their business to go but they are not getting there. They wonder why they aren’t seeing the results they want, they can’t figure it out. 9 time out of 10 they lack a detailed, measurable and workable plan to reach their goals.

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry

I strongly believe that business owners need to look back at what they’ve accomplished every 90 days at the end of each quarter of their year (see last week’s Ignite Your Market Challenge: Reflect). We need to do “mini” reviews and create “mini” plans every 90 days to stay on track and be on top of our business success.

It the start of a new quarter, what one or two big goals do you want to accomplish in the next 3 months? What accomplishment would really make you proud and what will really take you business to the next level? How will you know if you are moving in the right direction?

The challenge this week is to sit down and create your 90 Days Success Plan. Be honest with yourself, identify your top wishes/goals and outline an actionable and measurable plan. What is the 1st step, who’s responsible for it, when it will be completed and how will you measure it?

Think in terms of SMART Goals:

  • Specific: Describe exactly what you want to achieve – the more specific the better
  • Measurable: Establish a clear definition to help you measure if you’ve reached your goal
  • Action-oriented: Describe your goal using action verbs, and outline the exact steps you will use to accomplish it
  • Relevant/Realistic: Setting a goal that you are actually able to achieve and that relevant to your overall business goals
  • Time-Bound: When will you start working on the goal and when will you finish it?

Remember to be successful in business you must keep track of your numbers, so at least one of your goals for the next 90 days should be related to your numbers including a monthly revenue goal.

Image what you can accomplish this quarter if you set your goals now, create a plan and keep your 90 Days Success Plan top of mind.

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Heather Cameron

I am the creator of the Ignite Your Market Programs and I'm passionate about empowering entrepreneurs to see beyond their current market and grow their business.

I love to see entrepreneurs follow their passions, serve more people and create the lifestyle of their dreams.
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  1. It’s true Heather!

    Without a realistic and practical, and specific detailed plan of action that fits our current skill
    level and knowledge.

    We will in all likelihood continue to struggle, not reach and become even more frustrated with our true lack of real progress.


    • Heather Cameron says:

      Mark, I agree without a plan we do struggle to reach our goals. We get frustrated. It is also important to revise your plan as things change. Thank your for commenting.

  2. Great advice! I’ve had a plan but haven’t been able to work through it due to problems with our renovations. I’m finally getting back to work and it’s a great feeling, even though I’m still in some chaos!

  3. Hi Heather –

    Hope you’re doing well. Having a plan is everything. It’s one thing to have it in your head and not follow through, it’s another to write your plan down and follow through. Loved today’s tips!

  4. Yes, a plan is so important! And I think one that is written down is essential. I know lots of folks that make plans in their heads and never get them down on paper!